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December 2007

New Business Cards and Lapel Pins for PECs and
Canine Ambassadors

Want to distinguish yourself with an extra air of professionalism during your public education presentations and other outreach activities? Use the new template created by AKC Public Education to customize and print your own business cards identifying yourself as a Public Education Coordinator or Canine Ambassador. Upon request, the AKC Public Education department will e-mail you a template created in Microsoft Word that you may customize and print.

Also request one of our sharp, new Public Education Coordinator or Canine Ambassador lapel pins, which are available (one per person) on a first-come, first-served basis. For more information or to place an order, contact Joanne Tribble, jbt@akc.org, (919) 816-3712.

(images not to scale)
PEC New Year's Resolution!
Don’t delay. Resolve to work with clubs in your area to coordinate and host an AKC Education Match in 2008. Get on board – the AKC is ready to support your efforts!

Read more.
Clubs Win $1,000 for Responsible Dog Ownership
and Legislative Efforts

The American Kennel Club® recently named the third and fourth quarter AKC Community Achievement Award honorees.

The AKC Community Achievement Awards support and recognize outstanding public education and legislation efforts of AKC-affiliated clubs, AKC-recognized federations and their members. The AKC selects award recipients who promote purebred dogs and responsible dog ownership within their communities or who have successfully introduced, monitored and responded to legislative issues affecting dog ownership.

Read more.
ILP Program Sports New Name, Additional Benefits
Border Collie
Stewart Event Images
Earlier this month, the AKC announced the enhancement and renaming of its Indefinite Listing Privilege program. The new name – Purebred Alternative Listing (PAL) program, takes effect Feb. 1, 2008.

The new name more accurately describes the purpose of the program: to allow dogs that are ineligible for registration but are distinguishable as a member of a AKC-registrable breed to participate in AKC Companion Events, AKC Performance Events and AKC Juniors competition.

Read more.
Published for club public education coordinators and others devoted to teaching responsible dog ownership.
Season’s Greetings!

As 2007 comes to an end, on behalf of the AKC Public Education staff I sincerely thank you for all you do in your communities to promote responsible dog ownership and purebred dogs and benefit our sport.

We’re very encouraged by the interest many of you have shown in hosting an AKC Education Match in your region in 2008. We encourage all PECs to seriously consider undertaking this worthwhile project next year. To echo the words of AKC Chairman of the Board Ron Menaker from his December Chairman’s Report: "Our vision is for these matches to be held throughout the country, offering an opportunity for thousands of newcomers to join our beloved sport. The Educational Match program together with our annual AKC Responsible Dog Ownership Day allows us to reach out to pet owners and potential fanciers alike, ensuring that all dog enthusiasts have an opportunity to experience the AKC face-to-face."

I look forward to seeing and meeting you at shows and events in the coming year, and always welcome your phone calls and e-mails to discuss the AKC Education Matches as well as any public education initiatives.

Best regards,

Larry Sorenson
   Larry Sorenson, director
 (919) 816-3722

 Theresa Shea, editor
 (919) 816-3710

 Joanne Beacon Tribble,
 (919) 816-3712

 AKC Customer Relations
 (919) 233-9767