AKCommunicates! March 2013
In this issue:
News from AKC President, Dennis Sprung
AKC Chairman's Report
Club PR Tips & Tools
AKC Programs & Exhibitor News
Social Media Corner
AKC Syndicate
AKC's Pick of the Litter Podcast
Quick Tip
Breed of the Month
Public Education
Kudos To...
Website & Social Media Spotlight
News from AKC President, Dennis Sprung
We hope that your club will save a date this September to host an AKC Responsible Dog Ownership Day event. Any size "Day" is welcome, from a table set up at a local pet store to a day-long festival. Many clubs include AKC CAR microchip clinics, Canine Good Citizen® (CGC®) testing, dog sport demos, kids' areas and more in their RDO Days.

Read more here.
Dennis and Commander
AKC Chairman's Report
Read the March 2013 Chairman's Report, Defending Our Rights.
Alan Kalter and Eclipse
Club PR Tips & Tools
In today's fast-paced media environment, pitches or press releases can end up buried in inboxes. Don't be afraid to follow-up with your local media if you've pitched a story idea or segment.

Read more for tips.
Email envelope
AKC Programs & Exhibitor News
Congratulations to the winners crowned at the recent Companion Events Extravaganza.

See the winners.
Dog weaving
Social Media Corner
Stop by our Facebook to participate in AKC's version of March Madness — the Slobbering Sixteen! Each day, we have a new breed "match-up," where the public can vote for their favorite breed. Voting continues until April 12 when the winning breed is crowned!
AKC Slobbering Sixteen The AKC recently hired a new Assistant Vice President of Social Media Outreach and Communications, Christopher Walker. He will oversee the expansion of AKC's digital marketing efforts via social media and other channels.

Chris came to the AKC from SRS Software in Montvale, NJ where he served as Manager of Digital Marketing and was responsible for all aspects of digital marketing, branding and promotion of SRS' electronic health records and medical technology software and product suite. He devised a digital strategy that resulted in a 26% increase in online leads and a 29% increase in web traffic.

He has also held past digital marketing positions at DimensionU, Krush21/EMI Music Entertainment and Sony Music Entertainment, among others. He attended Staffordshire University in Manchester, England where he earned a degree in Business and Marketing.

If you have any questions or ideas for social media that could help AKC clubs, contact him at cxw2@akc.org.
AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
AKC's Pick of the Litter Podcast with Lisa Peterson
Lisa and Jinx AKC's Pick of the Litter podcast — where we bring you canine culture, dog people, and news you can use. In this edition of Pick of the Litter, Westminster highlights, the Affenpinscher and sampling a dog spa.

Listen to the podcast.

We hope you enjoy this podcast. Since we all love to talk about our dogs endlessly, we'd like invite you to tell us about your dogs, their funny antics or how they express unconditional love. Send me an email at asklisa@akc.org with your personal "Best in Show" moments and we'll share your stories on future programs.
Quick Tip:
The American Kennel Club Offers Tips on How to Help Your Dog Handle a Move
Whether around the block or across the country, moving can cause stress for the entire family and the American Kennel Club® (AKC) wants to remind pet owners that dogs can feel it too.

"Dogs thrive with consistent routine especially when changes are going on around them," explains Canine Good Citizen® and AKC S.T.A.R. Puppy® Director and Certified Applied Animal Behaviorist, Mary Burch, Ph.D. "Making it a priority to maintain your dog's schedule while making other preparations for the move will help ease his transition into your new home."

Read more here.
Breed of the Month
Instantly recognizable due to its big, heavy body, short legs and long ears, the Basset Hound has proven itself to be a multi-purpose dog that excels in conformation, obedience, tracking, field trialing and pack hunting.

Read more here.
Basset Hound
Public Education
Are you a Canine Ambassador?

Do you regularly use AKC's public education materials?

If so, please take a few minutes to complete the survey at the link below so we can better serve you in the future.

Take the survey here.
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own “spin” on AKC's message points helps them go even further.

Kudos to...

Until Tuesday book Maine Golden Retriever Club for inducting their second honorary club member. In 2012, the club inducted former Defense Secretary Leon Panetta, accompanied by his Golden Retriever, Bravo, as its first honorary member. The first honorary member of 2013 is Captain Luis Carlos Montalvan, a 17-year veteran of the U.S. Army who served multiple combat tours in Iraq. His personal decorations include two Bronze Star medals and the Purple Heart. Club President Charles L. Cragin of Raymond, Maine, wrote to Captain Montalvan to advise him of the honor and to thank him for his visit to Maine in January. Montalvan is the New York Times Best Selling Author of "Until Tuesday: A Wounded Warrior and the Golden Retriever Who Saved Him." Golden Retriever Tuesday helped Montalvan overcome the challenges of war, including post-traumatic stress disorder.

Is there a stand-out citizen in your breed that your club could give an honorary membership?

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website & Social Media Spotlight
Hamburg All-Breed Obedience Club (HABOC)
HABOC logo Club member Susan Murphy submitted the Hamburg All-Breed Obedience Club (HABOC) website for Website Spotlight, saying "it has a lot of pertinent information for our club members and is very easy to use."

We agree!

Something we've never seen before on another club site is the Visitor Survey. This is a great tool that could help clubs learn more about what pet owners in their community are interested in and collect the names and emails of potential training clients. Another unique aspect of the HABOC website is that they take local business advertisements. See how they do it.

There is also extensive information about the club's instructors and contact information for all of them, a list of reasons to become a member (including discounted prices on classes), a comprehensive class schedule, and links to the AKC entry form and event rules/regulations for competitors.

The club also maintains a Facebook page and does a great job of engaging with the local dog owners that have taken their classes by cheering them on and answering their questions. Instructors will also post photos of dogs from classes they teach, and who doesn't like their dog to be spotlighted? Additionally, the club uses their Facebook page to post class updates and links to club materials like the monthly newsletter.

Great job, HABOC!

Do you think your club's website could serve as an example for other clubs? If you think it deserves recognition, let us know and we could spotlight it here. Send us your website address at communications@akc.org.

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.


The AKC Communications Team
© 2013 American Kennel Club