AKCommunicates! February 2013
In this issue:
News from AKC President, Dennis Sprung
Club PR Tips & Tools
AKC Programs & Exhibitor News
Social Media Corner
AKC Syndicate
Public Education
Kudos To...
Website Spotlight
Social Media Spotlight
News from AKC President, Dennis Sprung
Next month, the first-ever AKC Companion Events Extravaganza will be held on March 15-17, 2013 in Tulsa, Oklahoma, featuring the brand-new AKC Rally® National Competition, the 2013 National Obedience Championship (formerly known as the National Obedience Invitational, and the 2013 AKC National Agility Championship.

We’re expecting more than 1,500 obedient and agile dogs who worked hard to qualify to attend the three events.

Read more here.

NOTE: For information about upcoming Delegates' meetings, read the Secretary Pages in the AKC Gazette.
Dennis and Commander
Club PR Tips & Tools
2012 AKC Registration Statistics Available for Top 25 Cities
In January, the Communications team unveiled AKC's Top 10 dog breeds in America based on its 2012 registration figures with an appearance on the Today Show and a press conference at AKC’s New York City headquarters. At the press conference, we were joined by adults and puppies representing the top 5 dog breeds for a presentation and photos.

Making AKC Registration Statistics Work for your Club's Publicity
How do the Top 10 breeds in your city compare to the National Statistics? A list of the top 10 breeds in the top 25 cities according to AKC's 2012 Registration Statistics is available here. If your club is a specialty club, try pitching a story about where your breed ranks in the nation.

Statistics are a great way to get the media's attention. When you can compare trends from your area to those on a national level, you're certain to pique a reporter's interest. When pitching registration statistics to media, mention breeders in your club willing to act as spokespersons or breed experts. Remember, media aren't just interested in the breeds that made the top of the list; any rare breeds in your community are sure to draw attention. When dealing with television media, this is especially useful and you may be asked to bring several of these interesting animals on air!

AKC Programs & Exhibitor News
AKC Responsible Dog Ownership Days is back again for its 11th year! We hope you’ll save a date for some time this September to hold a free community event publicly promoting responsible dog ownership.

There are many ways to participate in AKC RDO Days:

Host an Event: All efforts are appreciated and welcomed, from hosting a public education table at a dog show or dog run to creating a day-long festival. Visit the AKC RDO Days website for many more suggestions. The first 600 clubs and organizations that confirm event details with us by August 2, 2013 will receive a resource-filled packet with giveaways and brochures. Events will also be listed and searchable on the AKC RDO Days website.

To sign up to hold an event, and receive your resource packet and web listing:
Read more.
Social Media Corner
What kind of posts get the greatest feedback on your Facebook, Twitter, YouTube, Pinterest, etc. pages?

Photos? Videos?
Show results?
Questions or polls?
Breed facts?
Event updates?

Let us know so we can share with your experiences with other clubs in an upcoming issue of AKCommunicates!

AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
Quick Tip:
Just as we care for our teeth daily, our dogs should be no different. Being proactive will help prevent bad breath, gum disease, and oral infections. In honor of National Pet Dental Health Month, AKC Family Dog magazine offers the following important tips for keeping your dog’s teeth and gums clean and healthy:

Read more here.
Breed of the Month
AKC MEET THE BREEDS®: Portuguese Podengo Pequeno
The Portuguese Podengo Pequeno, a primitive breed, is known for its small size, erect ears, wedge shaped head, and two coat types, smooth and wire. It hunts by sight, scent and hearing, and is related to the Pharaoh Hound, Ibizan Hound, Cirneco dell'Etna and Basenji. The smooth coat is short and very dense, while the wire coat (rough) is long and harsh, with a bearded muzzle. Preferred coat color is yellow or fawn, with or without white markings.

Read more here.
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own “spin” on AKC's message points helps them go even further.

Kudos to...

Concho Kennel Club for planning a very special Valentine’s Day surprise! The club delivered dog cookies to dog-owning “Meals for the Elderly” clients on Valentine’s Day. Club members made up packets of cookies and paired them with a brochure about responsible dog ownership. Members visited 57 clients with dogs (96 total dogs) and dropped off the cookie packages. See photos of their experience.

What an amazing effort from a small, yet active club! Are there similar organizations like Meals for the Elderly in your community that you could pair up and work with?

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website Spotlight
Columbus Kennel Club
On the front page of CKC’s attractive website, the club’s next meeting date is very visible, which is great for attracting prospective new members. The page also contains information about the club’s 2013 fundraiser. Fundraiser proceeds will go toward planning educational seminars for the public, showing the club’s involvement in and commitment to its local community.

On the right side of the page, CKC has added a Facebook like and share button and a calendar of upcoming training classes and other club events. Let people share content from your club’s website by adding a Facebook like or share button to your page. Learn how here.

The links section is another great resource for the community, linking to local vets, pet stores and an assortment of useful websites have found over the years. There is also a Members Forums section that members can use to chat.

Do you think your club’s website could serve as an example for other clubs? If you think it deserves recognition, let us know and we could spotlight it here. Send us your website address at communications@akc.org.
Social Media Spotlight
Newfoundland Club of America’s Pinterest page (newfclub)
The NCA maintains a terrific Pinterest page, with many engaging photos that show the breed at work and at play. When you visit, you’ll see photo pin boards for: Groups We Support!; Puppies, Puppies, Puppies; Our Regional Clubs; Newf Rescue; In the News; Jobs for Newfs; The Artistic Newfoundland; Iron Newfs — Outdoor Statuary; The Well-Read Newf.

Their page serves as a great example of what Parent Clubs, and really all AKC clubs, can do on Pinterest.

Maybe you could share photos from your national specialty, or ask club members to submit photos of their dogs for a Members’ Board. Get creative! These photos can also link back to different parts of your website.

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.


The AKC Communications Team

© 2013 American Kennel Club