AKCommunicates! November 2012
In this issue:
News from AKC President, Dennis Sprung
Club PR Tips & Tools
Beyond the Shows — A Story for Any Season
AKC Programs & Exhibitor News
AKC Humane Fund's New "Sandy Fund"
Social Media Corner
AKC Syndicate
AKC's Pick of the Litter Podcast
Quick Tip
Breed of the Month
AKC News
Public Education
Kudos To...
Website Spotlight
Social Media Spotlight
News from AKC President, Dennis Sprung
The 12th AKC/Eukanuba National Championship returns to Orlando on the 15th and 16th of next month, and for the first time since the 125th anniversary event, the show will be open to all dogs.

We're still celebrating dogs that qualified for the event, however, with the new AKC/Eukanuba National Championship Honor Roll. You can view the dogs on the Honor Roll here.

Read more here.
Dennis and Lennon
Club PR Tips & Tools
Beyond the Shows — A Story for Any Season
The best way to make friends in the media is to offer them a unique story idea, related to reporter's beat, with a strong local tie. Stumped about what's newsworthy beyond your annual show or trial? Below are some topics that might spur ideas about what to pitch.

Read more for some ideas.
New York RDO Day
AKC Programs & Exhibitor News
AKC Humane Fund's New "Sandy Fund"
AKC clubs rallied around those in New York, New Jersey and Connecticut affected by Hurricane Sandy. Thank you for your efforts. If your club is participating in disaster relief efforts in the community, you can request a grant from the Sandy Fund.

Learn more about the Sandy Fund, including how to donate to those in need.
Social Media Corner
Have you ‘liked’ the Facebook pages of any of the AKC affiliates?
Facebook AKC Canine Health Foundation
AKC Companion Animal Recovery
AKC Humane Fund

We also have AKC Facebook groups available to join. Each caters to a different subset of the AKC family:

AKC Canine Partners
AKC Juniors
AKC Registered Handlers Program

The AKC Family Dog Magazine has its own Facebook page here. You can even read the latest digital issue online. Enjoy the November/December 2012 issue!

We posted a call-out on the AKC Facebook page a few weeks ago for clubs to share their Facebook and Twitter page addresses. AKC would love to follow more clubs. Add to the post here or email your Facebook or Twitter links to communications@akc.org.
AKC Syndicate
The AKC Syndicate provides free editorial content about all things dog for editors everywhere. If you serve as your club's newsletter editor or webmaster, the Syndicate may be a useful resource for you.

You can access it online here. The username is akcnews and the password is editor. Here are this month's additions to the Syndicate:
AKC's Pick of the Litter Podcast with Lisa Peterson
Lisa and Jinx AKC's Pick of the Litter podcast — where we bring you canine culture, dog people, and news you can use. In this edition of Pick of the Litter meet Presidential Dogs, AKC/USA Team Agility World Championship winner, Tori Self, and K-9 customs inspectors.

Listen to the podcast.

We hope you enjoy this podcast. Since we all love to talk about our dogs endlessly, we'd like invite you to tell us about your dogs, their funny antics or how they express unconditional love. Send me an email at asklisa@akc.org with your personal "Best in Show" moments and we'll share your stories on future programs.
Quick Tip:
It was a Dark and Stormy Night:
American Kennel Club Offers Tips on Easing Your Dog’s Fear of Thunder
When the thunder rolls in, do you find your dog running for the hills? Fear of loud noises, especially thunder, is a common issue that dogs have. Dogs can develop sensitivity to sounds between the ages of two and four, and the problem tends to get worse with age. To help owners calm their dogs’ fear of thunder, the American Kennel Club (AKC® ) offers the following tips.

Read more here.
Breed of the Month
AKC MEET THE BREEDS®: Soft Coated Wheaten Terrier
As its name implies, the Soft Coated Wheaten Terrier is prized for its coat, which is soft, silky, with a gentle wave, and of warm wheaten color. Underneath, however, is a formidable dog that leaves no doubt as to his terrier origins. Square and medium-sized, he is happy, steady, self-confident and alert to his surroundings.

Read more here.
Soft Coated Wheaten Terrier
AKC News
AKC and Westminster Kennel Club Donate $20,000 To Sandy Fund To Help Those Affected By Hurricane And Future Disasters
Donate to the Sandy Fund
Gobble Gobble! AKC Offers Thanksgiving Safety Tips For Your Dog
AKC Awards Third Quarter Community Achievement Awards
American Kennel Club, Eukanuba and New York Yankees Work Together to Help Pet Owners in Aftermath of Hurricane Sandy
Daryl Hendricks Hired as AKC Chief Operating Officer
AKC Humane Fund Creates Sandy Fund to Help Those Affected by Hurricane and Future Disasters
AKC at the 2012 Wake Walk-n-Wag
AKC and AKC Companion Animal Recovery Donate Over $3000 in Supplies to Help Displaced Pets and Remain Ready to Assist Others
AKC Humane Fund Grants Help Women and Their Pets Escape from Domestic Violence
October 2012 AKC Board Meeting Highlights
AKC Companion Animal Recovery Offers Tips To Prepare Your Pet For Hurricane Sandy
Sandra D'Andrea Hired as Executive Field Representative
AKC at the Raleigh Christmas Parade
November Chairman's Report
Public Education
Bailey The Public Education department has a variety of fliers available here for you to download, print and distribute as needed, including reproducibles for adults and children, coloring pages and safety activity sheets.

Some of the topics and reproducibles included are dangers in the backyard, keeping canine teeth clean, "Puppies are not Stocking Stuffers," a safety checklist for kids, scrambles and crosswords, and more!

AKC Canine Ambassadors use these materials as handouts in their classroom presentations and also share them at community events. Take a look and enjoy! Lastly, a note for those who tweet: Our Public Education mascot Bailey the Beagle is now on Twitter! Follow Bailey, whose handle is @BaileyTBeagle.
Kudos To...
Kudos to the following clubs for promoting AKC events, activities and opportunities across the country. Recognizing and utilizing your members' particular expertise and capabilities to put your own "spin" on AKC's message points helps them go even further.

Kudos to...

The AKC clubs and dog organizations that hosted local events during AKC Responsible Dog Ownership Days. Check out the recaps and photos from these events here.

Pioneer Valley Kennel Club Ozarks Kennel Club and Club President John Williams for achieving pre-show coverage of the recent OKC dog show in the Springfield News-Leader. Williams did a great job outlining a new aspect of the show — Reserve Best in Show. He also made sure to emphasize what the club does for its community. He is quoted in the article as saying that OKC is "more than just a dog show," and that the "Ozarks Kennel Club is active in the community... helping provide funds for the Sheriff's Office's canine program, raising money for the Springfield police and also for no-kill shelters." His comments illustrate perfectly the Club PR Tips & Tools article this month. Whenever you can, share what your club does to benefit its community and the average dog owner. Read the article here.

Has your club gone above and beyond in the community? Let us know at communications@akc.org and you could receive a Kudos!
Website Spotlight
Pioneer Valley Kennel Club
Pioneer Valley Kennel Club The PVKC's website is simple and regularly updated, with an easy-to-read design.

The club uses the front page of the website to post its latest news. What's up there now? Updates include AKC Humane Fund Sandy Fund information, details about the club's upcoming "Portrait Party," and reminders to sign-up for training classes. A PVKC "About" section rounds off the front page.

The left-hand navigation bar includes only the most important links. On the Officers page, there is a list of officers, with a general contact phone number and email address for the club.

The Training Class page gives a description about each class and how to sign up. What a great service to the community — PVKC offers Puppy Kindergarten, Obedience, Canine Good Citizen, Breed Handling, Rally, Agility and Tracking classes.

The Contact Page is neatly sorted by subject and also includes links to other local kennel clubs and the American Kennel Club. Lastly, visitors can click on the 2012 Event Calendar and the latest issue of the club's newsletter Pioneer Tails (non-members are allowed access — a great way to share your club's activities).

A visitor leaves the PVKC website with a clear idea about everything the club has to offer. Is there a way you could make your club's website any easier to navigate?
Social Media Spotlight
Port Chester Obedience Training Club
Port Chester Obedience Training Club PCOTC, located in White Plains, NY, has over 800 likes on its Facebook page — and we can understand why! The page's cover photo is large and engaging, depicting a class taking place at PCOTC's training facility.

One of the tabs provides a map to the facility to allow owners to easily find the club's training classes. The Photos tab offers many albums highlighting PCOTC events, classes and seminars, and the Events tab keeps visitors up-to-date on upcoming club events.

Page administrators post content regularly. The most recent updates include a reminder and registration link for the upcoming training class session, a video showing the club's demonstration at AKC Meet the Breeds® and Hurricane Sandy updates.

Great job, Port Chester!

We're featuring clubs that have outstanding social media pages. Does your club have a fabulous Facebook page? Do you tweet regularly? Can prospective club members check out your YouTube page? Send us a link at communications@akc.org and you could see your social media page here.
Thanks to all of the clubs that routinely generate positive media coverage. If your club has an idea or success story to share, please send it to: Stephanie Smith, Club Communications Manager, American Kennel Club, 4th Floor, 260 Madison Avenue, New York, NY 10016 or send us your brag in an e-mail to communications@akc.org. We look forward to hearing from you.


The AKC Communications Team
© 2012 American Kennel Club